Social Media and ROI

Has your work as a Social Media Manager or Community Manager been undermined because it’s hard to actually prove that someone actually bought your company products after seeing them on social media? It’s just not easy to know how many people bought the product after seeing your post and clicking through versus those who went…

Multi-brand Company? 2 Tips for Managing Your Social Media

It is not easy to coordinate internal teams, create compelling content for different audiences, and develop a true relationship with your community. These tasks are challenging, but definitely achievable. Before you get into the management groove, though, you need to evaluate the needs of each different brand. Here are 2 tips that I find very…