Create Hype Before the Product Launch to Gain Your First Users

Two weeks ago, I received a Twitter message from a contact of mine whom I’ve actually never spoken to. Why tell you this? Well, I’m about to share a smart move you can do to create hype and start building you user base—before launching your product. I mean, think about all the software products that…

App Store Optimization Explained in 5 minutes

What I love most about being a freelancer is that I get to work with clients from all over the world and projects/businesses that are completely different from one another. I’m always learning something new. Recently, I learned about ASO—App Store Optimization—more precisely, ASO for iTunes. so I decided to put together this little guide…

How I Used Yelp to Drive Tons of Traffic and Sales

This month, I’ve been working with a great brand that offers same-day iPhone repair services in NYC. The best part is that you don’t have to go anywhere—just request a technician through the app or website and they’ll come to you and fix your phone in 30 mins. (I wish we had this in Europe as…

How to Collaborate on a Campaign with Instagram Influencers

No matter where you look on the Internet, influencers are everywhere. We all follow at least some of them—food, tech, travel, art, fashion or lifestyle influencers—mainly on Instagram. They offer cool suggestions on what to try, where to go, what to do. Personally, I mainly follow influencers in search of some creative inspiration and restaurant…