Create Hype Before the Product Launch to Gain Your First Users

Two weeks ago, I received a Twitter message from a contact of mine whom I’ve actually never spoken to. Why tell you this? Well, I’m about to share a smart move you can do to create hype and start building you user base—before launching your product. I mean, think about all the software products that…

A Twitter Lists hack few people know

We all know that Twitter is a great way to reach your followers and their connections, but have you started using the List feature yet? For those unaware, using Twitter to organize people of interest is quite simple! In fact, many Twitter users have already done the grunt work for you and taken advantage of…

App Store Optimization Explained in 5 minutes

What I love most about being a freelancer is that I get to work with clients from all over the world and projects/businesses that are completely different from one another. I’m always learning something new. Recently, I learned about ASO—App Store Optimization—more precisely, ASO for iTunes. so I decided to put together this little guide…

How I Used Yelp to Drive Tons of Traffic and Sales

This month, I’ve been working with a great brand that offers same-day iPhone repair services in NYC. The best part is that you don’t have to go anywhere—just request a technician through the app or website and they’ll come to you and fix your phone in 30 mins. (I wish we had this in Europe as…

How to Collaborate on a Campaign with Instagram Influencers

No matter where you look on the Internet, influencers are everywhere. We all follow at least some of them—food, tech, travel, art, fashion or lifestyle influencers—mainly on Instagram. They offer cool suggestions on what to try, where to go, what to do. Personally, I mainly follow influencers in search of some creative inspiration and restaurant…

Denouncing Copyright or Trademark Infringement on Facebook

Imagine that you are a famous NGO that collects secondhand clothes for homeless people and you find out that another page—not yours—pretending to be you, with the same name and profile picture, and publishes posts encouraging people to donate money to some account. Oops…that’s not good. At all. If your brand has any sort of…

How to Contact Facebook Support for Your Fan Page

Here’s the deal—I know it sounds easy, but it’s actually a bit hard to find a way to contact Facebook Customer Support. Whatever issue comes up with your fan page, you’d think contacting support would be intuitive, easy to find on your homepage, right? Wrong. You definitely won’t find the contact form by googling “Facebook…

How to Contact Google Plus Support

Have you ever tried to contact Google+ support regarding some issue or question you had about your Business Page? If your answer is “Yes,” you already know that it’s almost impossible to find support emails, phone numbers or forms to get in touch with someone within Google who can help you with your problem. There…

4 Spreadsheet tips for Social Media Managers

Do you struggle with Spreadsheet? Many of us do! However, it’s still pretty simple way to keep track of the quantitive aspects of the social media accounts that you’re managing. So what exactly are Excel functions? Functions show a relation between a set of inputs and a set of outputs, where each input has exactly…

Social Media and ROI

Has your work as a Social Media Manager or Community Manager been undermined because it’s hard to actually prove that someone actually bought your company products after seeing them on social media? It’s just not easy to know how many people bought the product after seeing your post and clicking through versus those who went…